White Bites, toothpaste-infused dog treats to clean teeth and freshen breath.

The toothpaste contains baking soda to help with whitening, says Jakks Pacific spokesperson Genna Rosenberg. “You’ve got the combination of the baking soda and the abrasion,” she says. “Those things help break down tartar and clean teeth.”

See the article on MSNBC.com.

20 lucky dogs will win the war against stinky dog breath with new White Bites oral care treats. These tasty chews from JPI Pets help maintain clean teeth and fresh breath. For contest details, see page 125 of Modern Dog. To pick up a package, visit Petco, Wal-mart, Target, or Linens ‘n Things.

Shannon Elizabeth sharing the secret to her pet’s pearly white in front of White Bites.

All over Hollywood this week there were parties for pooches and celebs who spoil their pets. Silver Spoon sponsored a Dog and Baby Buffet that benefited Much Love Animal Rescue and broght out longtim animal charity supporters Shannon Elizabeth and Tori “so noTORIous” Spelling.